Jennah Collective, LLC
An independent publishing and e-commerce company creating cookbooks, children's books, coloring books, food products and merchandise.
Since January 2026 More about publishingEntrepreneur · Author · Consultant
Jennah McKinley
Building businesses and connecting education, industry and community across the Permian Basin.
Carlsbad, New Mexico
About
A Carlsbad native who builds bridges between classrooms and careers
I'm a Carlsbad, New Mexico native, a New Mexico State University alumna, an entrepreneur and an author. My work has always sat where education meets industry: helping students, schools, colleges and employers in Eddy, Lea and Chaves Counties find each other.
Over 15 years I've worked as a classroom teacher, an NMSU Cooperative Extension agent, Director of Workforce Development and Community Education at Southeast New Mexico College, and Director of The Valley Rural Collaborative at the Education Partnership of the Permian Basin. Along the way I built workforce training programs and regional education-to-career pathways.
Today I run my own companies: an independent publishing and e-commerce business, a strategic consulting practice, a digital marketing agency, and Arrowhead Services & Rentals, an oilfield services company. I also serve my community through the Delaware Basin Association of Pipeliners.
- 15+ yearsin education, workforce development and community partnerships
- 7 NMSU guidesrevised or reviewed for NMSU Cooperative Extension, still used statewide
- National award, 2018Family Health and Wellness Award, National Extension Association of Family and Consumer Sciences
- 4 years runningcoached Governor's STEM Challenge Showcase winners, 2019–2022
- B.S. and M.A., NMSUFamily and Consumer Sciences Education; Online Teaching and Learning
My Ventures
Four companies, each with its own purpose
Desert Rose Solutions, LLC
Strategic consulting for small businesses, schools and nonprofits: funding, programs, partnerships and training.
Since July 2025 More about consultingDigital Wealth Marketing, LLC
A digital marketing agency offering web design, SEO, social media, content, digital ads and reputation management.
Since June 2026Arrowhead Services & Rentals, LLC
An oilfield services company in the Delaware Basin, including portable sanitation rentals.
Since 2019Each company is a separate business with its own team and contacts.
Consulting & Partnerships
Desert Rose Solutions
Practical help for organizations that want to grow programs, secure funding and build lasting partnerships.
Services
- Foundation support and fund development
- Grant and program management
- Education and industry partnerships
- Professional development and training
- Marketing and external affairs
- Industry safety and health training
Experience I bring
- Chaired SENMC's Vocational Building Planning and Workforce Development Center committees (2023)
- Served on advisory groups for Hobbs CTECH Oil & Gas, Carlsbad Municipal Schools strategic planning, Lovington High School OPEP and the Coterra Energy Community Advisory Group
- Presented on workforce development to the New Mexico Sustainable Economy Advisory Council (2023)
Publishing & E-Commerce
Jennah Collective and my writing
Jennah Collective publishes cookbooks, children's books and coloring books, and sells food products and merchandise. Store links will appear here as each product launches.
Articles on Medium
- Jan 2025Why Building Strong Partnerships is the Key to Success
- Jan 2025The Art of Balance: Navigating Work, Family, and Personal Growth
- Jan 2025Working Together to Solve Big Challenges
- Jan 2025Empowering Women to Explore Careers in the Energy Sector
- Jan 2025Why Early Childhood Education is the Workforce Development Strategy We Need
- Dec 2024Growing Our Own: Building a Sustainable Workforce in the Permian Basin
NMSU Extension guides
- C-203Buying a Sewing Machine
- C-208Selecting Interfacings, Underlinings, and Linings
- C-210T is for T-Shirts
- C-221Zippers Made Easy
- C-309Pressing Pointers
- C-316A Guide to Color
- C-401Clothing Hints for Young Children
Revised (C-401 reviewed) for NMSU Cooperative Extension Service.
Contact
Let's talk
Choose the address that fits your question, and I'll get back to you.
General, speaking & presshello@jennahmckinley.com
Consultingconsulting@jennahmckinley.com
Books & publishingbooks@jennahmckinley.com